The Buzz on Top News Sites

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It could be an article about an interesting staff member, one about the issue itself, or a “where are they now?” take on what has happened to people as a result of their participation (which can help to highlight organizational, as well as individual, successes.) When you make your pitch to the media, try using one or a combination of the above news angles as a frame for your story.

This is one reason press releases can be a good tool for spreading the word. Media publicity is, in many ways, an opportunistic activity. Given the speed with which news events are reported these days, you've got to seize an opportunity for media attention whenever you can. Don't wait around! Certain situations will make it easier to get media coverage because your work has greater "news value", or interest, to the public.

The opening day of a national conference on teen pregnancy, for example, is a good time to highlight your work on the same issue. Linking your story to a related story that is happening right now is called "piggybacking" (Top News Sites). Holidays and other special dates that provide a good backdrop to your viewpoint

A high school prom night is a perfect time to run an article on preventing teen pregnancy (since prom night may correspond to increased teen sexual intercourse) or an article on the relationship between alcohol consumption (which is common on prom night) and teen sexuality. In the event that you don't have a breaking story to throw on the media's plate, you have to make your own news.

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(From the Dupont Circle PR website’s Creating News and Pitching Stories: How to Become a “Go-to” Organization for the Media.) This means: . A phone pitch should be no longer than three sentences and the highlights of an email pitch should be in the first paragraph with more details below.

Remember that reporters are in the business of finding news. They will appreciate good story ideas, even if they can’t follow through that day or week. If your initial contact is not interested, ask whether she can refer you to another reporter who is more appropriate. If you have no idea who to contact first, try out your pitch on the news or general assignment editors.

A few tips can make the call easier: . The best hours are between 10 a. m. and about 2 p. m. You only have a few moments to capture their interest. The reporter will be taking cues from you. Know when reporters’ deadlines are, and respect them. Give them plenty of time to do the best possible job on your story.



Stories may or may not come out of these contacts, but they will keep the media informed about you and your work, and will make them all the more ready to work on stories when they come up. Media advocacy is not a one-time effort: it’s a long-term endeavor, and it should go on as long as your organization needs support – indefinitely.

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In the world of social media, changes can and do happen at a blistering pace. Unless your full-time job is to track social media news trends and updates, trying to keep up with all of the latest happenings in the social media arena can prove to be quite difficult, if not impossible.

The press release came in from the Member for Bathurst via fax. The office of the Honorable Gerard Martin, our state representative, wanted us to know that they’d purchased two new fire engines for the town and apparently, they thought that a certain grumpy, severely hungover newsroom intern would find this interesting.

But I wrote it into the news bulletin anyway, for two reasons. Firstly, I was very, very scared of the seasoned journalist who took a sick delight in ruthlessly editing my bulletins. The only thing worse than giving her too many stories was giving her too few. But secondly, even though I didn’t give two hoots about the fire engines, I knew that our radio audience would.

How will this my readers’ lives? This is the real guts of the story, and it’s typically the lede that you’ll pitch to a publication. The impact of the story quickly establishes the importance of the piece to the reader. It also inherently explains the consequences of the news itself.

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It also lets people know that they should keep an eye out for some shiny new fire engines driving around town. Impact, simply put, is showing relevancy to the people affected by a story the original source or event. The greater the number of people affected, the greater the impact. Top News Sites. This value, like proximity, is largely determined by audience

What makes something ‘new’ by news standards? It doesn’t Clicking Here mean the story itself has to be new, but some new information has to have come to light that makes the story timely and/or relevant again. Like the time there was a ‘New Species Of Massive Dinosaur Discovered In Africa.’ Obviously, the dinosaur itself isn’t new, but the discovery is.

Prominence poses the question: Why are telling me this? Any fax from the local member’s office had a pretty decent shot at making the bulletin. As the state representative for Bathurst, almost anything he did or said was newsworthy. In digital marketing, this concept is now more commonly thought of as authority.

Does this story matter to my audience? They had sent the fax to the right place – they knew that a Bathurst radio station would care about the new fire engines driving around town. And I doubt they would have bothered sending a press release to the radio stations at the next town because the reach of the story (its proximity) was limited.

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This news value is best expressed through a great journalistic aphorism that I’m sure to mangle, but let’s give visit this web-site it a shot: ‘When a dog bites a man, that’s not an interesting story. It happens all the time (Top News Sites). But if a man bites a dog, then that’s news.’ Or as Ron Burgundy might put it: There was nothing bizarre about the fire engine story

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